Hutch is now Vodafone

I love the new Vodafone ad that has been splashed all over the city Hoardings.....It has these very beautifully shot young faces and little things they have to say.....one particular hoarding caught my attention, though there aint anythinthig spectacular about it, its simplicity puts you in a "feel good" state of mind.....it said " Revisit your college days, have cutting chai and meet old friends".....another one featuring a trendy teenager with a nose ring mentions" discover your city, visit the museums, and hit the new hangouts"......

Well, i simply loved the fact that these hoardings gave my some ideas on how to possibly spend some of those boring days when Gans wud be travelling to Europe..

Coming back to the ad.....it reminded me of the Hutch ad when it was first launched in bangalore.. ..it had these pictures of people who could be anyone...but the ad was really eye catching back then.....Vodafone took the same concept but added words to the mute ads.....

Somewhere down the line i think the choice of going into an advertisement in the line of the older brand showed that they did want to change the brand image in the minds of the customers, but wanted to maintain the Brand recall of Hutch....same goes with the television advertisement where they used the same dog but different kennels....and the "You and I" signature tune that they they retained but with a dash of jazz in it........

Basically, they want to scream that they are "THE NEW AND IMPROVED HUTCH"......and not very different from the older one.....

However, whether they would eventually break away from The Impressive Brand recall of the MIGHTY HUTCH or not.....one things for sure....they are basking in the glory of the amazing advertising creativity developed by HUTCH......

I-DENT-TITY CRISIS

WANTING TO BE SOMEONE ELSE IS SUCH A WASTE OF THE PERSON YOU ARE !!!
- CURT COBAIN

Why are we constantly trying to be like someone else,look like someone else, act like someone else? Like the Bard himself proclaimed" All the worls a stage ane we are mere actors".....I think this is the case with many of us.......

Well, as for me, lemme be honest about it, I still remember of the days when I thought Vonn Trapp family and their kids were the coolest, loved their lives, wanted to live their lives, daydreamed that I was one of them....was searching for my MARIA, the Governess....Mid school led me to believe I was all of the charecters straight outta the pages of Enid Blytons mysteries and boarding school stories

Grew through my high school days thinking Madonna had the coolest attitude in the whole wide world and I wanted to dress like her, act like her, even think like her......say all those feminist statements she did....look down upon men....in short, she turned me into a typical bra burner types.....

Then down the line i got bored of her and started getting inspired by Lady Di, I cut my hair short like her, practised her smile in the mirror, believed I would do charity like her (ashamed to admit it, but i didnt do a thing on the charity front)........

Then there were those adolescent days with sudden bombardment on knowledge of the opposite sex and the days "BASIC INSTINCT" was the talk of the town, it was very cool to be a Bad Girl, so I started believing that getting an acquired attitude like Sharon Stones would really be fun. It would be hilarious to watch those poor lil boys fumble and go weak in their knees....Miserable bunch of girls we were...all we wanted to do is get a man to drool and then before he tries to get dirty, show him the cold shoulder.....it was fun to break their tender hearts....oh..men can be such fools....little did we realize that we were greater fools!!!!!

We were a trio, Rachana, Swechcha and myself....and it was the time when F.R.I.E.N.D.S started the sitcom trend in India.....we started believing that Rach was Monica, Swech was Racheal and I was the lovably silly Phoebe.....the more we believed we were like them, the more we acted like them........... and the more we acted like them the more we wanted to be like them.......so there goes, another bunch of wannabes.......

Then came Business School and with it a slight seriousness of choice of Role Model, most of the ambitious girls in the college were all floored by the sucessful career women, and as there was a famine of good looks and business accumen in the corporate world those days(or perhaps we werent very aware those days), we started adopting mannerisms of Hilary Clinton, or Sushma Swaraj.

Passing out of B-School and two jobs through it was Kiran Majumdar Shaw, never emulated her in the sense of dress or mannerisms coz i believed that I was better in those aspects, so it was more about wanting to achieve the goals like her, the reason for idealizing were purely Intangible this time....

Two years of marriage and a stuck up in a shitty job( will definately move on to a better one, i believe that) .......and my role model remains Kiran Majumdhar Shaw, still want to start my off something on my own, even if my skills may be confined to being a florist......but the reason has moved beyond frivoulous reasons like wanting to look like her.....the reason is skin deep now...

But I guess for most of us our earliest memory must be of trying to emulate our parents or at least one of them, and trust me, for most of us that wish lasts a lifetime...

Finally one last thought after all this.......WHO AM I?....Just want to say....

WILL THE REAL SLIM SHADY PLEASE STAND UP!!!!!

Interesting Quotes by BOB DYLAN, The God

These are a few of my personal favourites I picked from various songs:

Take care of your memories.For you cannot relive them.
- BOB DYLAN

All I can do is be me, whoever that is.
Bob Dylan

All the truth in the world adds up to one big lie.
Bob Dylan

All this talk about equality. The only thing people really have in common is that they are all going to die.
Bob Dylan

He not busy being born is busy dying.
Bob Dylan

I think of a hero as someone who understands the degree of responsibility that comes with his freedom.
Bob Dylan

If I wasn't Bob Dylan, I'd probably think that Bob Dylan has a lot of answers myself.
Bob Dylan

Money doesn't talk, it swears.
Bob Dylan

No one is free, even the birds are chained to the sky.
Bob Dylan

FOR BETTER OR WORSE.....TILL DEATH DO US APART

This post is straight from my heart....call me silly, call me sweet, call me a Love Fool, call me a romantic....Coz I know I am all those things....and have no qualms or regrets whatsoever.....guess tis ones perception of ones life that matters....you can choose to believe your life is a mess, or a Fairy Tale....so here I am believing that I live in this world of Fairies and have found my prince charming.....here are a few lines from a beautiful song that sayz it all....

"Ho chaandni jab tak raat deta hai har koi saath
Tum magar andheron mein na chhodna mera haath

Jab koi baat bigad jaaye jab koi mushkil pad jaaye
Tum dena saath mera o humnawaaz

Na koi hai na koi tha zindage mein tumhaare siva
Tum dena saath mera o humnawaaz"

Well, thats whats companionship ....five years of courtship and two years of marriage to Gans has really taught me what it actually means........

Gans always treated me like a queen right from the start of our relationship, overtly fussing about me, getting me whatever i wanted, taking me places i wanted to go, crappy movies i wanted to see.....in short, he made a perfect BRAT out of a nice sweet little girl ....I started gettin used to the ATTENTION....

Before Gans happened to me I was a perfectly normal Child have very few or normal demands, and understood that i shouldnt expect too much attention if i dont deserve it....a typical middle class upbringing.......But then here came this TORNADO, who completly swept me off my feet and uprooted me from ground level and placed me in da clouds.....Life suddenly felt like a fairy tale ......i was too far away from the ground to even see it.......

Then came marriage to Gans and I waz still treated very much like the Queen of his heart, but then there ware slight variations from the kinda attention I got in college.....I waz still very much da spoilt BRAT he had made outta me and expected as much time and attention from him as I got in College.....after eight long hours of work, when the two of us would get back home, I would still expect him listen and talk endlessly, make funny faces and keep me entertained......Poor Gans would always ensure that he'd come up slowly from the behind and plant a kiss on my neck while I am cooking.....everyday....but that apparently wasnt enough, I wanted him to talk........

I started brooding about my kismat.....wondering why I wasnt as lucky as the other girls who might have married perfect men......i'd always think about how much I wasnt getting rather that how much he was giving me.......was hit with selective amnesia.....

Never thought of the times when he'd come tired and cook for the both of us becoz of my cramps, whenever I am low, he'd suddenly call me and tell me that he'll be at my office to pick me up for any movie I want to see, when he would carry me from the TV room to my bed when I fall asleep after a long hard day, how when a cricket match is on, and i would insist on watching some strange Hollywood flick, he would only check the scores and lemme watch my pic..... the way he just picked me up in his arms and swayed me to the the music when my favourite song (Dil Hai Ki Manta Nahin) was on T.V.just after we had a bad fight........

It took a crisis situation to understand that nothing had changed........ I fell very ill due to some food poisoning, and was in a really bad shape.....I suddenly saw Gans doing everythin for me , saw tears in his eyes for me, he was there for me and wouldnt let go of me untill i was ok......

I guess, thats what love means......Love means sticking by you through Thick and Thin.....

tis nice to take a walk in the clouds sometimes, but yes at the same time tis more important keep the ground in your radar view at least........