Hutch is now Vodafone

I love the new Vodafone ad that has been splashed all over the city Hoardings.....It has these very beautifully shot young faces and little things they have to say.....one particular hoarding caught my attention, though there aint anythinthig spectacular about it, its simplicity puts you in a "feel good" state of mind.....it said " Revisit your college days, have cutting chai and meet old friends".....another one featuring a trendy teenager with a nose ring mentions" discover your city, visit the museums, and hit the new hangouts"......

Well, i simply loved the fact that these hoardings gave my some ideas on how to possibly spend some of those boring days when Gans wud be travelling to Europe..

Coming back to the ad.....it reminded me of the Hutch ad when it was first launched in bangalore.. ..it had these pictures of people who could be anyone...but the ad was really eye catching back then.....Vodafone took the same concept but added words to the mute ads.....

Somewhere down the line i think the choice of going into an advertisement in the line of the older brand showed that they did want to change the brand image in the minds of the customers, but wanted to maintain the Brand recall of Hutch....same goes with the television advertisement where they used the same dog but different kennels....and the "You and I" signature tune that they they retained but with a dash of jazz in it........

Basically, they want to scream that they are "THE NEW AND IMPROVED HUTCH"......and not very different from the older one.....

However, whether they would eventually break away from The Impressive Brand recall of the MIGHTY HUTCH or not.....one things for sure....they are basking in the glory of the amazing advertising creativity developed by HUTCH......